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우리나라에선 국내 이커머스 업체들의 치열한 반격과
소비자들 사이에서 알리, 테무 이미지가 나락 간 게 큰 반면
미국에선 틱톡이 철퇴 맞는 모습을 보고
테무 측에서 자기들도 결국 저렇게 되는 거 아니냐는 위기감이 커지면서
지금까지 엄청나게 빠른 배송 약속을 지키기 위해
큰 손해를 감수하면서도 적자 영업을 하고 있었는데 최근에 광고를 팍 줄이기 시작함
여하튼 중국 이커머스 업체들이 한국 시장을 다 장악하네 어쩌네 요란법석을 떤 것과 달리
최근 실적을 보면 상당히 부진 중
알리, 테무 월간활성사용자 수는 2달 연속 하락에
뚜껑 열어 보니 알리 매출액이 그 망했다는 티몬보다도 낮음